Nga Haerenga – The National Cycleway’s new name and logo

10 11 2009

Nga Haerenga – The Journeys.

The tourism department has paid their marketing boffins to come up with the logo. It is distinctive. It is bold, and I guess it’s going to be seen the length of New Zealand.


The full fancy document is here.

It looks like a contestant on Wipeout.





One response

29 08 2010
Are you disappointed by the National Cycleway? « Wellington Region Cycleways

[…] you disappointed by the National Cycleway? 29 08 2010 Last November I predicted we’d soon be seeing the then new logo for the New Zealand Cycle Trail on signs up […]

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